Clicks and Mortar is an innitative to bring some of the UK's smaller business out into physical spaces, allowing customers to experience products prior to purchasing them. It allows small businesses who wouldn't usually have the ability to meet customers, to get out and talk first hand.
Amazon commisioned a film to demonstrate this with three businesses feautured in the physical store. We shots each product and interviewed the business owners.
Shot on location in Sheffield with ARRI Amira and EyeDirect system.