Out of Sync shot this two-part mini-documentary for ITV4 and QIPCO to tell the story behind champion jockey Oisin Murphy and give racing coverage something deeper than event-day highlights.
The films helped ITV build stronger audience connection around the sport by focusing on character, ambition and personal story. That made the content more emotionally engaging, while still sitting naturally inside a broadcast sports environment.
The result was a pair of features that added profile, texture and narrative value to the coverage, giving viewers a reason to stay invested beyond the race itself.
