Mews needed a customer story that would do more than explain product features. Out of Sync created a film showing how Bush Hotel Farnham uses the platform in day-to-day hospitality operations, giving prospects a clearer sense of real-world value.
By grounding the story in an established hotel environment, the film helped Mews present its platform through peer experience rather than sales language alone. That made the content more persuasive for hotel decision-makers comparing modern operational tools.
The result was a stronger proof-point asset for Mews: premium enough for brand use, practical enough to support sales and marketing conversations across the hospitality sector.
