To support 1800’s collaboration with Mike Skinner on a special edition bottle launch, Out of Sync created a music-led branded film built around the recording process and the wider cultural energy of the project.
The film gave the brand more than product launch content. It linked 1800 to a recognisable artist and a distinct creative world, helping the campaign feel culturally relevant rather than purely promotional.
The result was a looser, more characterful piece of branded content that extended the partnership into social and music culture, giving the launch more texture and more shareable value.
