For International Women’s Day, Amazon commissioned Out of Sync to create a film celebrating women working in freight and to turn that story into something aspirational, human and useful for recruitment.
By focusing on visible role models rather than corporate messaging, the campaign helped Amazon present the industry as a real opportunity for a wider range of people. The film was built for digital use, giving Amazon a strong social asset as well as content that could support the wider brand story online.
The result was a more relatable and more motivating piece of content, designed to widen interest, strengthen representation and keep the message moving across channels.
